Expedia’s mobile website provides the starting point for many magical journeys around the world yet parts of the UX are far from magical. Redesign how someone chooses the dates for a trip. Assume people may have flexibility in their schedule, so think about how you could help someone choose the best dates.
User Research, Prototyping and Visual Design
Used methods of Remote Surveys, Competitor Analysis and Short personal Interviews to discover and define the design problem.
Identify Pain-points in the Flow. Gather user supported data around the missing pieces.
After going through the experience myself, I felt that when I had flexible dates to choose I was considering factors like Price, Airline, Flight Duration and Stops to refine my search. I was wondering if other users also had similar priorities when it came to choosing flights with flexible schedule.
I sent out a quick survey to friends to gather information about the various factors I was considering and also gave room for them to tell me about other factors that I might have missed considering. I managed getting 12 responses within minutes.
The results interestingly pointed out that 100% of the people considered Price as their top priority. Next thing they were looking for was the Flight times.
Creating Paper Prototypes, Click-able flows and Lo-fi Prototyping to explore the various options to bring my ideas to life.
Quickly test my ideas and direct my efforts towards a particular direction.
Created Hi-fidelity prototypes and Visual Design assets using tools like Sketch and Marvel to create high fidelity prototypes.
Actually see the interaction model work at the actual scale.
This design exercise, encouraged to think quickly and be nimble on my feet and see myself go though my design process in the shortest amount of time. Working though the process actually made me not only redesign how people choose Dates when they have flexible schedules, I was also able to make the flight selection weave right into the flow while considering all the factors one needs to consider while having a flexible schedule.